the brief

One of the most powerful things a marketer can do is simply help make someone’s life a little easier – even when that help is in an area that’s tangential to the core business. TXU Energy has a huge opportunity to sell when people are moving, naturally. And when Texans look for tips, ideas and information about moving, we wanted them to find our client’s website.

the solution

Under an aggressive production timeline, I assembled a team to help produce a few hundred pages of essentially anything you could ever want to know about moving to Texas.

As a result, our client’s SERP rankings rose along with traffic – not to mention all the new business.

Screenshot of the TXU Energy Move Center

Role: Lead Writer/Editor/Freelancer Wrangler