The small business bankers at KeyBank needed an efficient, entertaining way to keep existing customers engaged – and subtly cross-sell them, too.

While they don't give them out anymore, we won a number of American Banking Association Financial Marketing Awards for this direct mail series, and we managed to adapt it as the client's branding changed over the years.

More importantly, the piece did exactly what it was supposed to do.

Check out the sweet thumbnails:


Role: Copywriter