This self-mailer project really had an emotional impact on me. At the root of Key4Women there’s profound truth – when you help women, you’re helping the world. I wanted that truth to come through.

What better way to reach women than to let women do the talking? Being able to interview some of the actual women business owners, learning their stories… it played a big part in how I wrote this piece.


K4W1 K4W2


Role: Copywriter/Interviewer