FedEx wanted to create useful content for their small business owner clients – and quickly bolster their digital footprint – all on a small budget. I assembled a small team of writers and worked with a content strategist to identify some quick wins. In addition to managing the production and editing, I also reached out to small business experts for interviews and wrote a few articles for the project myself:
- Social Media Marketing: Extend Your Business Presence With Foursquare (pdf)
- Small-Business Internet Marketing: Why Be Social? (pdf)
- Employee Advocacy: 4 Ways to Utilize Your Greatest Promoters (pdf)
- Right From the Start: 5 Hiring Tips (pdf)
- Pros & Cons of the 4 Types of Small-Business IT Support Services (pdf)
- 4 Steps to Avoiding Negative Customer Service Situations (pdf)
Here’s where you’ll find the entire FedEx Small Business Center library.
Role: Lead Writer/Editor/Freelancer Wrangler