In addition to helping create the conceptual framework, I was lead writer/creative director for copy. I spent a week in Chattanooga, partnering with the client's experts. They taught me about insurance. I taught them about writing for the web. It's hard to say who learned more. By the end of the country's first Open Enrollment Period under ACA, our client grew their marketshare, and we won IAC awards for our work on the site and mobile app.

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before

after

Role: Writer/Content Creative Director