Ally Bank | 2011 Groundswell Award

build, invite, engage, win & repeat

In the crowded financial services arena, simply being an obviously better brand isn't enough. You have to connect with people. And when your primary communication platform is digital, connecting is exceptionally difficult.

I helped make sure we talked about things people wanted to talk about, everywhere they talked about it — from the brand's site to social and every digital byway in between.

This sizzle reel shows a few examples of content I had a hand in making, work which helped us win a 2011 Forrester Groundswell Award.

Role: Lead Creative/Writer/Editor/Freelancer Wrangler