When it comes to being genuine, marketers need to be hyper-aware of things that smell disingenuous, and creatives need to have the guts to tell our clients when they’re getting in their own way.
don’t squander authenticity
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When it comes to being genuine, marketers need to be hyper-aware of things that smell disingenuous, and creatives need to have the guts to tell our clients when they’re getting in their own way.