When it comes to being genuine, marketers need to be hyper-aware of things that smell disingenuous, and creatives need to have the guts to tell our clients when they’re getting in their own way.
Bläg
relentless tube
that’s some downright indomitably able conduit.
pushy knife
if not for the bumptious blade, it would be an unassuming utensil
gratuitous salsa
why all this unwarranted use of condiments?
chivalrous fins
chivalrous!
chivalrous, you impertinent shrub!
fins! now!