James has been an integral part of many of my content strategies. Some writers can serve as order takers ready to churn out pablum specifically to a request. It takes someone as inquisitive as James to really collaborate and bring content to life that will serve the client.
I’ve found our clients to be adverse to using superlatives in their content. On two separate occasions, James devised a way that not only allowed us to provide what the consumer desired but also put the client at ease. I suspect many great ideas contributed by James have gone unnoticed due to his work without ego attitude.
James is a pleasure and an asset with which to work.